One of the big news items for Israeli noshers, meaning almost the entire population of the country, has been an everything for five shekel food place in Tel Aviv to bring down the prices of simple take-out food such as coffee and pizza. I'm not sure that the five shekel place I found in the entrance to the Jerusalem Centraal Bus Station is from the same businessman, Avi Cohen of Cofix, because this is strictly kosher and called פשוט טעים Pashut Taim, Simply Tasty. None of the Cofix articles I found mentions kashrut, but the kosher market in Jerusalem is much larger than in Tel Aviv.
פשוט טעים Pashut Taim, Simply Tasty has a simply wonderful menu, coffee, salad, pizza, sandwiches soft drinks, pastries and even ice cafe.
In all honesty, at that price it hardly pays to brown bag it, if you're going to be in the area. Now I must admit that I never got to sample any of their items. I was going to treat myself to an ice cafe, but when I ordered one, I was told that the machine had just been refilled and it would take another ten to fifteen minutes until it was really icy. I didn't have the time to wait. But I could see all of the satisfied customers who had ordered other items. Since I had just completed dental work, I couldn't eat one of their salads and thought that ice cafe would be a nice safe, even if calorie-laden, choice.
No doubt I'll be back there to buy. If you spot any branches in other parts of the city or country, please let me know in the comments, thanks.